Master Course in Digital Marketing

Master Course in Digital Marketing

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* Course Id : DIGM-MAST
* Duration : 40 Hours

4 days

Overview

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* The aim of digital marketing training programs is to produce skill-rich, industry-ready digital marketing champions
* Digital is the normal for everything – from buying stuff to booking an appointment with the doctor to watching movies to banking and so much more
* Business organizations are on the lookout for fresh, talented marketing ninjas who are specialists in digital marketing
* An excellent digital marketer has to understand how digital mediums work, how different consumers utilize websites, mobile apps, social media channels, e-commerce portals,logs and other digital assets of a brand
* Digital Marketing is a broad concept and includes various channels like Search Engine Optimization, Search Engine Marketing, Inbound Marketing, Content Marketing and Web Analytics

Prerequisites

* Basic Computer skills are sufficient
* The participants should have the Strong passion on internet marketing and any professionals who would like to do master in marketing


Objectives

* Understand the fundamentals of digital marketing and its importance to modern businesses
* Learn technique of social media marketing,google analytics,google adwords
* Master of the newest digital marketing processes from SEO to Mobile Marketing to Analytics and more
* Learn about e-commerce marketing ,content marketing etc

Course Structure
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* This training class is 70% hands-on, 30% lecture, with the longest lecture segments lasting for 20 minutes
* Students “learn by doing” with immediate opportunities to apply the material they learn to real-world problems

Materials Provided
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* PDF of slides and hands-on exercises
* Access to instance with lab environment

Software Requirements
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* Any current internet browser

Hardware Requirements
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* Processor: 1.2 GHz
* RAM: 512 MB
* Disk space: 1 GB
* Network Connection with low latency (<250ms) to Internet

Course Outline
Daywise course outline

* Day 1
        * Fundamentals of Digital Marketing
        * Building digital marketing platforms (Websites)
        * SEO
* Day 2
        * Google Adwords
        * Google Analytics
        * Social media marketing
* Day 3
        * Email marketing
        * Online advertising
        * Lead genaration
        * Content marketing
* Day 4
        * Affiliate marketing
        * E-Commerce marketing
        * Learning about adsence
        * Blogging




Detailed course outline

* Fundamentals of Digital Marketing
        * Digital Marketing processes
        * Increasing brand visibility
        * Driving traffic
        * Creating ways and means for effective engagement
        * Converting leads into customers and retaining them
        * Digital marketing performance measurement

* Building digital marketing platforms (Websites)
        * Understanding the World Wide Web, digital technology and internet
        * Designing and developing websites
        * Advanced training: Web servers, web hosting, domain names, URLs, CMS, web pages, content creation, SEO

* SEO
        * Basics Of SEO: search engine, SERP, keywords, traffic, keyword planner
        * Ways and processes in On-page optimization
        * Ways and processes Off-page optimization
        * Using Local SEO for digital marketing
        * Monitoring and measuring SEO efforts


* Google Adwords
        * Understanding inorganic search results
        * AdWords account and algorithms
        * Types of AdWords campaigns
        * AdWords campaign strategies
        * Ad keywords and bidding methods
        * Creating ad campaigns
        * CTR rates
        * Monitoring and measuring ad campaigns: conversion rates
        * Remarketing

* Google Analytics
        * Advanced training in using Google Analytics

* Social media marketing
        * Facebook Marketing
        * Twitter Marketing
        * YouTube Marketing
        * LinkedIn Marketing

* Email marketing
        * Understanding Email marketing
        * Bulk Emails and Opt-in Emails
        * Sign-up lists and auto responders
        * Email marketing softwares
        * Email testing
        * Monitoring and measuring Email marketing performance

* Online advertising
        * Types of online advertising
                * Display, banner, rich media, pop up and pop under
        * Different platforms of online advertising
        * Uses of in-text, in-page, in-image, in-video ads
        * Creating banner ads , media ads and other 
        * Measuring online advertising performance

* Lead genaration
        * The importance of lead generation for business
        * Developing lead generation strategies
        * Understanding lead funnel
        * Landing pages, thank you pages: what and how to create
        * How to convert leads into sales

* Content marketing
        * Understanding the essentials of content marketing
        * Types of digital marketing content 
                * How to write : Blog posts, thought leadership articles, case studies, E-books, whitepapers, webinars, infographics, How-to guides etc.
        * Keyword usage and placement
        * Developing content that is search engine optimized and social media ready
        * How to promote individual pieces of content to increase traffic
        * Repurposing content

* Affiliate marketing
        * Affiliate marketing overview: 3 As of affiliate marketing
        * How Affiliate Marketing works: what it takes to be an affiliate marketer
        * How to use affiliate marketing for making money
        * Getting approved as an affiliate marketer
        * Top affiliate networks in the world

* E-Commerce marketing
        * Understanding e-commerce: learning how to use the internet for your business
        * SEO for e-commerce websites
        * Tips, tricks and techniques for effective e-commerce marketing
        * Developing an awesome strategy e-commerce business marketing
        * Leveraging social media for e-commerce marketing
        * Affiliate marketing in e-commerce

* Learning about adsence
        * Learning what AdSense is and how it works
        * Learning how to create an AdSense account and how to use it
        * Placing ads in blogs

* Blogging
        * Understanding what a blog is
        * Business benefits of a blog
        * How to create a blog
        * Writing content for the blogs: style and structure
        * Types of blog content: text post, video blog post, infographics,
        * Driving traffic through blogs
        * SEO for blogs
        * Promoting blogs
        * Managing blogs: comments, followers, social plug ins, RSS feeds etc